A man wearing a light sage green t-shirt and black shorts sits at a wooden table in a warm, sunlit room, holding a white mug. In front of him is a glass coffee maker with brewed coffee, and in the background are a potted plant, a shelf with vases, and framed wall art.
A man wearing a white crewneck t-shirt and black athletic shorts sits on a dark couch in a dimly lit living room at night, looking out a window with a city skyline visible.
UNTIL JULY
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New Arrivals
New Arrivals

New Arrivals

Topwear
Topwear

Topwear

Bottomwear
Bottomwear

Bottomwear

to be worn from the first cup of coffee, to the last hour of the day.

New Arrivals

COLLECTION ONE

Clothes for the whole day. not just part of it

100% cotton. 210gsm. made in tirupur. heavier than most, softer than you'd expect. no synthetic fibre, no trend pieces, no logos on the chest.

Designed to be worn from first coffee to the last hour — without thinking about it once. that's the only standard we have.

Shop Collection One